Strategically located on Linking Road in Santacruz West, one of Mumbai's most prominent high-street retail destinations, the new G-SHOCK Exclusive Store covers an expansive carpet area of 890 square feet. Surrounded by leading international and premium lifestyle brands, the location attracts substantial consumer footfall, particularly among fashion-conscious Generation Z and millennial shoppers, making it an ideal destination for watch enthusiasts and style-focused consumers.
The newly designed store reflects G-SHOCK's bold and rugged identity through contemporary retail aesthetics and distinctive mural-based artwork, creating an immersive shopping environment that combines creativity with the brand's signature toughness.
The store features an extensive collection of timepieces, including G-SHOCK's iconic and rugged product range. Customers can explore the premium MR-G collection, now available in India with an expanded lineup, alongside the MT-G series, the latest limited-edition models, and popular collections such as the 5000, 5600, 6900, 110, and 2100 series. In addition to G-SHOCK's premium offerings, the outlet showcases the Edifice collection, highlighting its motorsports-inspired design and advanced technology, the neo-retro Vintage range, and the timeless everyday Casio collection.
Speaking on the occasion, Takuto Kimura, Managing Director of Casio India, said the launch of the flagship G-SHOCK Exclusive Store on Linking Road reflects the company's continued commitment to strengthening G-SHOCK's retail presence in India while delivering an immersive brand experience for consumers. He stated that Mumbai remains one of the company's most important markets due to its strong culture of fashion, individuality, and premium lifestyle consumption. He added that the new store aims to bring the bold spirit of G-SHOCK closer to consumers while presenting the brand's latest collections in a dynamic and creatively inspired retail environment.
The flagship outlet is located at Unit No. 2, Ground Floor, Link Palace, Linking Road, opposite Standard Chartered Bank and Skechers Store, Santacruz West, Mumbai, Maharashtra – 400054. The store will remain open every day from 10:30 a.m. to 9:30 p.m., inviting customers to experience a curated retail space where every section reflects creativity, innovation, and self-expression.
G-SHOCK revolutionized the concept of durable wristwatches after its development began in 1981 under the leadership of Kikuo Ibe. Driven by the vision of creating a watch capable of withstanding severe shocks, Project Team Tough developed more than 200 prototypes over nearly two years before introducing the breakthrough shock-resistant design that became the foundation of the G-SHOCK brand.
Since its launch in 1983, G-SHOCK has continuously evolved by enhancing its structural strength, materials, functionality, and distinctive design. The brand marked its 40th anniversary in 2023 after surpassing sales of more than 100 million watches across 100 countries, reinforcing its global reputation for durability and innovation.
Casio India Co. Pvt. Ltd., the Indian subsidiary of Casio Computer Co. Ltd., Tokyo, Japan, has maintained a strong presence in the Indian market since 1996. The company markets and sells timepieces, electronic musical instruments, desktop calculators, and scientific calculators across the country. Guided by Casio's corporate philosophy of "creativity and contribution," the company continues to focus on developing innovative products while maintaining the quality and technological excellence that have defined the Casio brand for decades.
The launch of the flagship G-SHOCK Exclusive Store in Mumbai further strengthens Casio India's premium retail network while reinforcing the company's long-term commitment to expanding its presence in one of the country's most competitive and fashion-driven consumer markets.
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